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‘Advertising needs you’ is a 60 second film created by Black students from Lambeth to inspire fellow students to consider a career in advertising, as currently only 13% of the industry are people of colour.
Commissioned by Leo Burnett as part of their drive to improve diversity in the industry, the agency partnered with Brixton-based community business, We Rise, to work with the students. Award winning director Ashley Francis Roy brought their idea to life in this engaging and inspiring film.
Publicis Groupe UK is a marketing and digital transformation business made up of 5,000 talented and versatile people with expertise in media, creative, influence, technology and data, working across 21 agencies.
Publicis Groupe's motto is 'Viva la Difference' which means valuing and respecting each individual - everyone's position is based on skills and qualifications.
Scroll down to find out more about their different practices!
What benefits do Publicis Groupe offer?
Publicis Media
Publicis Media is made up of a number of sub-channels and disciplines: digital, investment and planning.
In digital, they work on online marketing and advertising programs in digital channels intended to drive a specific action such as clicks, video views and online purchases.
Planning teams work very closely with the client to understand their business inside and out. They evaluate which types of media are the most suitable to meet their clients' strategic objectives.
A Media Investors' goal is to identify and purchase advertising space for their clients on channels that are relevant to the target audience at the optimal time, for the least amount of money.
Typical roles in Media are:
- Programmatic executive
- Paid social executive
- Planning executive
- AV (audio visual) executive
Publicis Communications: Creative
Publicis Communications is the creative communications hub of Publicis Groupe. Creatives come up with the ideas for adverts which help bring forward fresh thinking and transform businesses and behaviour.
Art Directors have a particular focus on the visual appearance whilst Copywriters have a focus on the written words.
Designers bring to life the ideas that the creative teams come up with using software like Adobe Photoshop and visual effects programmes. A designer will work on multiple projects creating work that will live in many different places, from a newspaper advert to a billboard poster.
Typical roles in creative are:
- Junior creative
- Account executive
- Junior strategist
Publicis Communications: Production
Publicis Communications is the creative communications hub of Publicis Groupe. Creatives come up with the ideas for adverts which help bring forward fresh thinking and transform businesses and behaviour.
They use their ever-evolving specialist production experience to create, produce, adapt and deliver the most efficient and effective marketing content – for everyone, everywhere.
Typical roles in production are:
- Copywriter
- Runner
- Bookings assistant
- Production assistant
Publicis Health
Publicis Health is a dynamic health engagement platform that connects data, content and technology and is driven by marketing and business transformation.
They are united around one purpose: to create a world where people are equipped and motivated to take control of their health. They transform healthcare marketing and communications into healthcare engagement.
Some of Publicis Health's agencies include:
Find out more about Publicis Health's early careers roles here.
Find out more about all of the Publicis Groupe agencies and capabilities here!
Diversity and Inclusion
As part of their dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. They are committed to providing reasonable adjustments for candidates with disabilities in their application process.
Find out more about Publicis Groupe on their company website here.