How Uptree helped IBM to build its employer brand
Uptree has been working with IBM to raise its employer profile with school-leavers, particularly BAME and low-income students in London. IBM tasked us with helping more students to find out about the company, attend IBM open days and apply for its work experience programmes.
The solution
Reaching out
Without a network in place, connecting to specific groups of students is difficult. Uptree’s existing state-school partnerships enabled IBM to reach more students more efficiently.
IBM’s profile page on the Uptree website and our weekly student and teacher newsletters helped thousands of students find out more about IBM’s upcoming employability events and apprenticeship opportunities.