Marketing

Marketing focuses on advertising a company's products or services to potential customers.

  • There are approximately 893,400 people currently employed in the marketing industry in the UK.

  • There will be approximately 209,400 job openings in the marketing industry by 2027 in the UK.

  • The estimated average salary in the marketing industry is £22,880-£82,680 in the UK.

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  • Useful skills

    • Creativity
    • Research
    • Listening
    • Communication skills
    • Analytical and critical thinking
    • Collaboration
  • Related subjects

    • English
    • Media studies
    • Business
    • Economics
    • Maths
    • Psychology
    • Sociology
  • Qualifications

    England and Wales

    • Marketing professionals' entry requirements vary by company. Companies prefer candidates with a Higher National Diploma (HND) or Degree:
      • A levels (entry requirements range from CDD to BBB; applications will be evaluated more on skills).
    • Vocational qualification (Level 3) - e.g., Pearson BTEC Level 3 National Extended Diploma may be accepted as an alternative to A levels.
    • Advanced apprenticeship (Level 3).
    • Bachelor/Masters degree or Degree apprenticeship (Level 3-7).
    • Most employers prefer business studies or marketing, but industrial companies may prefer science-based degrees for marketing. Chartered Institute of Marketing (CIM) diplomas may be preferred by smaller employers.
  • Qualifications

    Scotland

    • Universities and colleges usually require BBBB for Scottish Highers. Universities sometimes require Advanced Highers (AA) to supplement Highers.
    • Vocational qualification (SCQF Level 6) - may be accepted as an alternative to Highers.
    • Foundation apprenticeship (SCQF Level 6).
    • Bachelor/Masters degree or Modern/Graduate apprenticeship (SCQF Level 10-11).
    • Most employers prefer business studies or marketing, but industrial companies may prefer science-based degrees for marketing positions. While smaller employers may prefer candidates with Chartered Institute of Marketing (CIM) diplomas.

Explore online careers courses

  • Introduction to Industries and Early Careers Opportunities

  • Essential Skills for the Workplace

  • Develop Your Employability Skills

Browse upcoming events

Jobs in marketing

  • Marketing executive

    Marketing executives promote a company's products, services or brand.

  • Market researcher

    Market research interviewers find out what people think about products, services or issues.

  • Marketing manager/Brand manager

    Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

  • Social media manager

    Social media managers communicate with organisations’ customers and clients through social media channels.

  • Web content editor

    Web content editors research, write and manage an organisation’s online content, including text, images, video and social media.

  • Vlogger/Influencer

    Vloggers create and post videos online about their life or specialist interests.

Check out live jobs and placements

Uptree partner companies in marketing

Did you know?

The first billboard was created to advertise the circus.

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