Advertising is an audio or visual form of marketing to promote or sell a good or service. Sponsors of advertising are often businesses who wish to promote their products or services.
Team work ➕ Creativity ➕ Problem Solving ➕ Budgeting ➕ Decision Making ➕ Coherent writing ability ➕ Persuasion
Agencies will recruit graduates from a broad range of degree courses. A qualification in business studies, media studies, psychology, marketing or advertising is sometimes preferable.
There are a wide range of degrees available that are suited to the advertisement industry and there are also three apprenticeships designed by employers to prepare you for this industry:
Money is power in this industry and more than often it is the client providing the financial backing so be prepared to have your creative ideas discarded by the clients.