Uptree

• Creativity
• Research
• Listening
• Communication skills
• Analytical and critical thinking
• Collaboration

• English
• Media studies
• Business
• Economics
• Maths
• Psychology
• Sociology

Apprenticeship

Depending on the position, you could do:

• Advertising and Media Executive advanced or foundation/modern apprenticeship
• Customer Service Practitioner Level 2 intermediate or foundation apprenticeship
• Customer Service Specialist Level 3 advanced or foundation/modern apprenticeship
• Digital Engineering Technician Level 3 advanced or foundation/modern apprenticeship
• Design Level 4 higher or modern apprenticeship

Media apprenticeships take around 18 months to complete.

Digital apprenticeships take around 3 years to complete.

You'll find it useful to have:

• some GCSEs or National 5s, usually including English and maths, or equivalent, for an intermediate or foundation apprenticeship
• 5 GCSEs at grades 9 to 4 or National 5s at grades A to C, or equivalent, including English and maths, for an advanced or modern apprenticeship
• 4 or 5 GCSEs at grades 9 to 4 (A* to C) or National 5s at grades A to C, and A levels or Scottish Highers, or equivalent, for a higher or degree, or graduate apprenticeship

College

Depending on the route you are interested in, you could take a college course:

• Level 1 Certificate in Customer Service
• Level 2 Certificate in Principles of Working in Customer Service
• Level 2 Certificate in Principles of Marketing
• 3D Computer-Aided Design
• T level in Design

Entry requirements for the courses vary, but you'll usually need:

• 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
• 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course

University

Depending on the position, you'll usually need a foundation degree, higher national diploma or degree in a subject like:

• Advertising and Marketing
• Statistics or Operational Research
• Communication and Media Studies
• Business or Management
• Psychology
• Design and Technology

You can apply for graduate roles in advertising agencies like Junior Media Planner if you have a degree. 

You'll usually need:

• 1 or 2 A levels, Scottish Highers or equivalent, for a foundation degree or higher national diploma
• 2 to 3 A levels, Scottish Highers or equivalent, for a degree

Work

Employers may take you on as a trainee. They would then support you through training to gain your qualifications.

You'll usually need:

• 5 GCSEs at grades 9 to 4 or National 5s at grades A to C, and
• 2 A levels or Scottish Highers, in subjects like maths, science, IT and technology. Equivalent qualifications may be accepted 

You can then work your way up as your experience in advertising grows.