Marketing
Marketing focuses on advertising a company's products or services to potential customers.
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Useful skills
- Creativity
- Research
- Listening
- Communication skills
- Analytical and critical thinking
- Collaboration
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Related subjects
- English
- Media studies
- Business
- Economics
- Maths
- Psychology
- Sociology
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Qualifications
England and Wales
- Marketing professionals' entry requirements vary by company. Companies prefer candidates with a Higher National Diploma (HND) or Degree:
- A levels (entry requirements range from CDD to BBB; applications will be evaluated more on skills).
- Vocational qualification (Level 3) - e.g., Pearson BTEC Level 3 National Extended Diploma may be accepted as an alternative to A levels.
- Advanced apprenticeship (Level 3).
- Bachelor/Masters degree or Degree apprenticeship (Level 3-7).
- Most employers prefer business studies or marketing, but industrial companies may prefer science-based degrees for marketing. Chartered Institute of Marketing (CIM) diplomas may be preferred by smaller employers.
- Marketing professionals' entry requirements vary by company. Companies prefer candidates with a Higher National Diploma (HND) or Degree:
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Qualifications
Scotland
- Universities and colleges usually require BBBB for Scottish Highers. Universities sometimes require Advanced Highers (AA) to supplement Highers.
- Vocational qualification (SCQF Level 6) - may be accepted as an alternative to Highers.
- Foundation apprenticeship (SCQF Level 6).
- Bachelor/Masters degree or Modern/Graduate apprenticeship (SCQF Level 10-11).
- Most employers prefer business studies or marketing, but industrial companies may prefer science-based degrees for marketing positions. While smaller employers may prefer candidates with Chartered Institute of Marketing (CIM) diplomas.
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Did you know?
The first billboard was created to advertise the circus.