Uptree

Reflecting on the results of our 2022 Student Survey, we explain what employers can be doing to improve upon their work experience opportunities. Our survey features insights from students, aged 16-21.

Uptree facilitated 85 Early Careers events last year with 2,991 students attending. Our programmes are designed to assist schools in meeting the Gatsby Benchmarks whilst also building a pipeline of diverse talent for our employers.

The aim of our most recent survey is ​​to understand what students want from work experience events and what employers can do to maintain accessibility and inclusivity. Here we identify 5 touch points for employers to consider when putting together work experience.

1. Values and culture

Students were asked which two factors were most important when evaluating the values and culture of an employer. They were mostly interested in meeting a diverse group of people from the company (41%) and hearing from role models from a similar background (30%).

Uptree encourages employers to showcase their values and culture across the entirety of their events, including the people involved. Having motivational speakers from different backgrounds can really help students in relating to the business and visualising their career journey.

All literature output around recruitment and promoting an event should remain inclusive and engaging. For example, with job descriptions, it is important to avoid using gendered language as it can exclude potential candidates.

2. Event format

When considering the format of an event, it’s important to consider whether they should be run online or in-person.

The majority of students voted that they would prefer in-person events (46%). In-person events give students a glimpse into a company’s work culture, building their confidence when talking to professionals in a face-to-face setting whilst also forming expectations for office life. Consider how young people were impacted by the pandemic and how refreshing an in-person event may be, following two years of remote working. In comparison to online events, interacting in-person gives students a chance to develop their independence and maturity.

Whilst only 12% of students from the survey indicated that they would prefer solely online events, 42% stated that they would choose a mix. It is vital to consider the students’ working conditions when planning work experience to ensure the event is accessible. Remember that a quiet and comfortable space to work from home is a luxury for many, meaning in-person events can provide the structure and focus that students need.

Thinking carefully about the format of events could save students from unnecessary screen fatigue, increase engagement and make your induction and training programmes more effective. Events that are information heavy with little employer engagement or audience involvement are often best kept online.

3. Content and resources

The content of an event can play a big part in a company’s reputation amongst young talent. Having a fantastic work culture is one thing, but how it is showcased can determine whether students feel engaged and interested.

Maintaining interactivity and avoiding long presentations is key. For some students, this could be their first introduction to a professional environment. Never assume that they know the obvious.

When considering content, the survey showed that students wish to hear about the opportunities on offer (29%), what each role is like (29%) and examples of experiences from apprentices, graduates and entry-level members (20%). This could be communicated by having a range of volunteers at the event who can be on hand to interact with students and discuss their experiences.

Following an event, having resources or next steps available for students to use is a great way to cement their knowledge of what their journey into a company may look like.

Students voted for the top 3 resources they would like to receive following work experience:

• Next steps and how to apply for the role (29%)
• Follow up reading/PDF of key takeaways (23%)
• Invitation to an application-focused masterclass (17%)

4. Pathways

When considering the organisation of an event, employers should ensure that their online careers resources are up to date.

Much of the lack of knowledge around alternative career options, such as apprenticeships, can be attributed to the lack of resources available to students. 45% of students rated their knowledge of apprenticeships below ‘good’. It is important to educate students on available schemes that may help develop their career knowledge when comparing against alternatives such as university.

Students tend to research and begin to form opinions about a company before an event. Uptree’s advice to employers is to highlight any internship schemes, apprenticeships and integrated degree programmes in their Early Careers outreach, through their website, social media and online resources, ensuring content is accurate and deadlines are clear.

Students voted on what would help their knowledge of apprenticeships:

• Hearing from apprentices themselves (22%)
• Understanding the work/study split (18%)
• The application process (17%)
• Information about qualifications (16%)
• Difference between university and apprenticeships (10%)
• When to start applying (11%)

5. Off-putting factors

It is worth considering what may put students off from applying to events. Offering solutions will alleviate their worries and build their confidence to attend. Employers should make an extra effort to maintain awareness of students from disadvantaged backgrounds, ensuring to take into account their social and financial circumstances.

Distance to events can influence the confidence of some students, particularly when they are required to travel far, as evidenced by 28% of respondents. Not all students will be street-wise or familiar with the area of the event, so employers should consider offering any travel advice where possible. This will not only help with finding the event but also their safety.

Students also voted that the cost of travel (26%) may put them off. For many students, money can be a limiting factor, therefore it is good to maintain an awareness of any expenses that may occur when attending an event, such as lunch or train fares. Employers should look into funding these expenses, if possible.

Concluding tips

As a provider of Unique Experiences of Work, the ultimate goal is to maintain student engagement before, during and after an event, building on your existing talent pipeline from the root. Employers should take into account their values, event format, the content within the event, how informative their pathways into the business are and any factors that may put students off.

Here are some concluding tips from Uptree:

• Prioritise offering in-person opportunities where possible
• Place great importance on conveying your company values and culture
• Raise awareness of any alternative routes into the company, e.g. apprenticeships or internship programmes
• Consider the impression you give students and showcase the ways your company is inclusive
• Offer some useful resources following an event that will maintain student engagement such as ‘next steps’

Originally published with the ISE.

For further insights, access our full report.

If you're an employer and would like to discuss how Uptree can support your recruitment, diversity and inclusion goals, please get in touch.